Kakšne so značilnosti zunanjega LCD oglasnega stroja? Vsi vemo, da so stroji za zunanje LCD oglaševanje zelo razširjeni, ki se večinoma uporabljajo v velikih nakupovalnih centrih, supermarketih, hotelskih avlih, restavracijah, kinematografih in drugih javnih prostorih, kjer se zbirajo ljudje. Oglaševalske informacije se predvajajo določenim skupinam ljudi prek-naprave za prikaz terminala z velikim zaslonom.
The use of outdoor LCD advertising machine requires the support of multimedia playback system. The multimedia playback system uses an intelligent management module on the player side to realize remote management and control of the player, and implements a complete network protocol and remote management and control functions on the server side. With a multimedia advertising machine system, users can flexibly manage remote terminals, multimedia playback quality is not restricted by bandwidth, channels are not restricted by servers, and there can be any number of channels, even each terminal has an independent channel.
Edinstvenost zunanjega LCD oglasnega stroja se odraža predvsem v naslednjih vidikih:
1. Digitalizacija tehnologije
It is undeniable that every technological innovation will promote the leap-forward development of social productivity, and the media industry's dependence on technology is even more obvious. The digital technology adopted by digital mobile TV has high technological content and strong technological innovation. The original CRT display is gradually being replaced by the lighter and thinner liquid crystal display, and the outdoor LCD advertising machine has become the future development trend of radio and television.
2. Zunanji LCD oglasni stroj ima široko občinstvo.
The huge number of mobile people is the biggest advantage of the audience of the outdoor LCD advertising machine. This feature makes the outdoor LCD advertising machine have a broad living space, and there is no need to worry about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban bus, subway, taxi and even railway trains. According to statistics, in 2003, the annual train carrying capacity in China reached an astonishing figure of 1.3 billion passengers. Such a huge audience market is the "blind spot" of traditional TV, which just makes the LCD advertising system dominate. I believe everyone already knows how high its potential commercial value is.
3. Takojšnje razširjanje
Traditional TV has to sit somewhere fixed to watch. It's a luxury for a crowd that's hustling for work during the day. The emergence of outdoor LCD advertising machines allows mobile people to watch anytime, anywhere, and obtain more updated information, which greatly meets people's needs for information in a fast-paced society, and also enriches the cultural life of citizens.
4. Monopolno komuniciranje
In traditional TV communication, the audience has relative initiative - when TV programs are switched to advertisements, the public is more willing to change channels and subjectively avoid "ad bombing", which weakens the effect of advertising information dissemination to a certain extent. Audiences can choose when and what to watch, and change channels at any time, which is not ideal for advertising communication. And the special media communication of outdoor LCD advertising machine, because of its uniqueness and compulsion, makes "monopoly" a big advantage.
Because the audience targeted by the outdoor LCD advertising machine is in a relatively passive state of "moving", there is basically no "remote control" selectivity for the preset communication content of the outdoor LCD advertising machine, and it has a certain preset communication content. 's necessity. Although the monopolistic communication of outdoor LCD advertising machines deprives viewers of the right to change channels at any time, for those groups such as regular commuters, it is conducive to cultivating the public to watch the same program of outdoor LCD advertising machines in groups. From a psychological point of view, consumers who are on the move or riding in a car will spontaneously search for more information in their free time with "nothing to do", so that they will not conflict with the liquid crystal display. Information dissemination of advertisements, for some preset content (such as advertisements), the dissemination effect is better, so that the effect of advertisement dissemination can be guaranteed.
5. Notranja dostopnost
The LCD advertising information release system is prepared and constructed by enterprises and merchants. The audience does not need to increase personal investment and consumption costs, but only needs to pay "attention" resources, which is easy for the public to accept. Aiming at this point, the popularization of LCD advertising is a kind of business that can both profit and have the nature of social welfare.
6. Povečajte uporabo informacij
Kako naj obstoječe informacije služijo najširši populaciji in ustvarjajo največje gospodarske in družbene koristi, so vedno skrbeli in razmišljali mediji. Uporaba informacij v tradicionalnih televizijskih medijih še zdaleč ne dosega svoje vrednosti. Nasprotno, pojav novih zunanjih LCD oglaševalskih strojev lahko poveča izkoristek informacij in poveča njihovo vrednost.
7. Visoka stroškovna učinkovitost
Oglaševalci potrebujejo najbolj stroškovno{0}}učinkovito oglaševanje, da zagotovijo informacije o izdelku ali blagovni znamki najbolj ciljnim potrošnikom. Za zunanje LCD oglaševalske stroje lahko rečemo, da oglaševalcem ponujajo popolnoma{1}}novo in vrednost-za-izbiro.
Prvič, informacije se predvajajo ves dan, občinstvo pa jih lahko gleda 24 ur na dan. LCD oglaševanje lahko oddaja različne programe in oglaševalske vsebine za različno občinstvo, tako da je vsako časovno obdobje najboljši čas za oglaševanje.
Drugič, občinstvo je široko in najbolj dragoceni ljudje so neposredno usmerjeni. Široko občinstvo in ogromno lebdečih ljudi sta največji prednosti oglaševanja na LCD-prikazovalniku. Predmeti njegovega razširjanja ali storitve vključujejo plavajoče prebivalstvo v gosto poseljenih območjih med mesti in mesti. Te ciljne skupine vključujejo splošne skupine potrošnikov in običajne skupine potrošnikov. Zato bi moralo biti oglaševanje na LCD-prikazovalniku, medij s kompulzivnim gledanjem, dobra izbira za komunikacijo-hitro premikajočih se potrošniških dobrin.
8. Prinesi nove priložnosti strankam
The traditional media is relatively fixed, and consumers have quite a lot of complaints about the stereotypes of advertisements, but no one can escape them, and they are passively accepting them. It depends on whose advertisements are creative and whose advertisements are effective. The content of advertisements continues to sublimate, and on the other hand, they are struggling to find a new communication carrier, and the emergence of outdoor LCD advertising machines just solves this problem. Its broad audience is the most comprehensive consumer, so it is easier to get the attention of consumers, so the advertising communication is more in place and more influential.
Prvič, izjemno visoka stopnja prihoda oglasov lahko hitro in učinkovito sproži oglaševalske ofenzive. Zaradi posebnega načina komuniciranja in obsežnih komunikacijskih kanalov LCD oglasov je mogoče oglasne informacije dostaviti več deset tisoč ljudem.
Drugič, v primerjavi s časopisi, radijskimi postajami in drugimi mediji je cena na tisoč ljudi (CMP) video oglaševanja razmeroma nizka, kar je le ena-desetina stroškov na tisoč ljudi časopisov, radijskih postaj in drugih medijev, kar relativno prihrani stroške oglaševanja.
Third, compared with cable television media, the advertising capacity is large, the content is refurbished quickly, and the information continuity is good. The population flow is large, the media audience rate is high, and the passenger's attention is high.
Četrtič, v primerjavi z zunanjim oglaševanjem ima prednosti večjo berljivost, vidnost in celovitost razširjanja informacij.
Petič, televizijski oglasi imajo značilnosti močnejšega tridimenzionalnega-čuta, svetlejših barv in neprekinjenega gibanja, ki imajo več prednosti kot tiskani oglasi in so še posebej primerni za promocijo podobe blagovne znamke.
What are the characteristics of the above outdoor LCD advertising machine to share with you here, outdoor LCD advertising machine is different from traditional newspapers, magazines, radio, TV and other media, it can help enterprises to carry out good publicity anytime and anywhere, that is The eight characteristics shared above, I hope to help everyone.
